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|aVarey, Richard J.,|d1955-
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|aRelationship marketing :|bdialogue and networks in the e-commerce era /|cRichard J. Varey.
|
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|aChichester :|bWiley,|cc2002.
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|axviii, 217 p. :|bill. ;|c25 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
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|
|aRelationship marketing.
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|
|aCommunication in marketing.
|
809 |
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|d658.812|eV296|tDDC|pBOOK
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