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|aMarketing and multicultural diversity /|cedited by C.P. Rao.
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|aAldershot, England :|bAshgate,|cc2006.
|
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|axii, 275 p. :|bill. ;|c24 cm.
|
440 |
0
|
|aNew perspectives in marketing
|
440 |
0
|
|a國科會補助人文及社會科學研究圖書計畫:弱勢者與多元文化的教育
|
504 |
|
|aIncludes bibliographical references (p. [265]-268) and index.
|
650 |
0
|
|aConsumer behavior.
|
650 |
0
|
|aMarket segmentation.
|
650 |
0
|
|aMarketing|xSocial aspects.
|
700 |
1
|
|aRao, C. P.
|
809 |
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|d658.802|eM345:2|tDDC|pBOOK
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