005 |
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20050919080020.0 |
010 |
|
|a 2005020017
|
020 |
|
|a0470016345 (cloth : alk. paper)
|
035 |
|
|a2005020017
|
040 |
|
|aTWNTU|cTWNTU|dTWNTU
|
042 |
|
|apcc
|
050 |
00
|
|aHF5415.5|b.M865 2006
|
082 |
00
|
|a658.8/12|222
|
095 |
|
|aNTTU|bG|cE027479|d658.812|eM978|pBOOK|fCHIPPER|zBOOK|m0|tDDC
|
100 |
1
|
|aMurphy, John A.,|d1948-
|
245 |
10
|
|aConverting customer value :|bfrom retention to profit /|cJohn Murphy ; with J. Burton, R. Gleaves and J. Kitshoff.
|
260 |
|
|aHoboken, NJ :|bWiley,|cc2006.
|
300 |
|
|axxvii, 388p. ;|c23 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|aThe customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communication -- Culture.
|
650 |
0
|
|aCustomer relations|xManagement.
|
650 |
0
|
|aBusiness planning.
|
650 |
0
|
|aRelationship marketing.
|
809 |
|
|d658.812|eM978|tDDC|pBOOK
|
856 |
41
|
|3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip0515/2005020017.html
|