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The art of consultative selling in IT : taking blue ocean strategy a step ahead

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20160628133417.0

008		141010s2015 flua b 001 0 eng
010		\|a 2014039866
020		\|a9781498707718 (pbk.) :\|cGBP32.99
020		\|a1498707718 (pbk.)
040		\|aTWNTU\|beng\|cTWNTU\|dTWNTU
042		\|apcc
050	00	\|aHF5438.4\|b.U63 2015
082	00	\|a658.8/101\|223
095	\\	\|aNLB\|bA9 \|cE050964\|d658.8101\|eU65\|pBOOK\|tDDC
100	1	\|aUpadrista, Venkatesh.
245	14	\|aThe art of consultative selling in IT :\|btaking blue ocean strategy a step ahead /\|cVenkatesh Upadrista.
260		\|aBoca Raton, FL :\|bCRC Press/Taylor & Francis Group,\|cc2015.
300		\|axv, 151 p. :\|bill. ;\|c26 cm.
504		\|aIncludes bibliographical references (p. 137) and index.
520		\|a"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"--\|cProvided by publisher.
650	0	\|aSales management.
650	0	\|aSelling.
650	0	\|aMarketing.

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內容簡介top The Art of Consultative Selling 簡介 Companies can succeed not by battling competitors, but rather by creating ''blue oceans'' of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a onsultative Seller'.

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The art of consultative selling in IT : taking blue ocean strategy a step ahead

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