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|a艾倫 (Allen, Frederick)|e著
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|a神祕配方 : |b可口可樂百年行銷傳奇 / |c佛雷德里克.艾倫(Frederick Allen)著 ; 文林譯
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|a初版
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| 260 |
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|a臺北市 : |b麥田, |c1996[民85]
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| 300 |
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|a[46].575面 : |b圖,圖版 ; |c21公分
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|a企畫叢書 ; |v16
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|a文林|e譯
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|aAllen, Frederick
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|tSecret formula : hou brilliant marketing and relentless salesmanship made coca - cola the best - knoun product in the world.
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| 809 |
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