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|aKotler, Philip.
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|aPrinciples of marketing /|cPhilip Kotler, Gary Armstrong.
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|a14th ed., global ed.
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|aBoston :|bPearson,|c2012.
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| 300 |
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|a1 v. (various pagings) :|bcol. ill. ;|c28 cm.
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| 504 |
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|aIncludes bibliographical references (p. R1-R24) and index.
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|aMarketing.
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|aArmstrong, Gary|q(Gary M.)
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