| 008 |
|
230413s2020 caua b 001 0 eng |
| 010 |
|
|a 2018040810
|
| 020 |
|
|a9781544371863 (international student ed. : pbk.) :|cGBP75.00
|
| 020 |
|
|a9781544351490 (pbk.)
|
| 040 |
|
|aDLC|beng|cDLC|dDLC|dTWNTU
|
| 042 |
|
|apcc
|
| 050 |
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|
|aHF5414|b.K67 2020
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|a658.8|223
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|aNLB|bA9 |cE053740|d658.8|eL479|pBOOK|tDDC|y2020
|
| 100 |
1
|
|aLee, Nancy,|d1945-
|
| 245 |
10
|
|aSocial marketing :|bbehavior change for social good /|cNancy R. Lee, Philip Kotler.
|
| 250 |
|
|a6th ed.
|
| 260 |
|
|aLos Angeles :|bSAGE,|cc2020.
|
| 300 |
|
|axxiii, 486, [109] p. :|bill. ;|c24 cm.
|
| 500 |
|
|aRev. ed. of the authors' Social marketing, [2016]
|
| 504 |
|
|aIncludes bibliographical references and index.
|
| 650 |
0
|
|aSocial marketing.
|
| 650 |
0
|
|aBehavior modification.
|
| 700 |
1
|
|aKotler, Philip.
|
| 941 |
|
|o80382|l701949
|
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