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|
|aKotler, Philip.
|
| 245 |
10
|
|aMarketing management /|cPhilip Kotler.
|
| 250 |
|
|a11th ed.
|
| 260 |
|
|aUpper Saddle River, N.J. :|bPrentice Hall,|cc2003.
|
| 300 |
|
|a1 v. (various pagings) :|bcol. ill. ;|c27 cm.
|
| 500 |
|
|aVarious multi-media instructional aids, including a web site, are available to supplement the text.
|
| 504 |
|
|aIncludes bibliographical references and indexes.
|
| 650 |
0
|
|aMarketing|xManagement.
|
| 809 |
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