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Fast food globalization in the provincial Philippines

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20200616133523.0

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040		\|aDLC\|beng\|cDLC\|erda\|dDLC\|dTWNTU
041	0	\|aeng
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050	00	\|aTX910.P55\|bM38 2018
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082	00	\|a641.5/5509599\|223
095		\|aNLB\|bA9 \|cE052944\|d641.55509599\|eM425\|pBOOK\|tDDC
100	1	\|aMatejowsky, Ty.
245	10	\|aFast food globalization in the provincial Philippines /\|cTy Matejowsky.
260		\|aLanham, Md. :\|bLexington Books,\|cc2018.
300		\|axxiv, 147 p. :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references (p. 135-139) and index.
505	0	\|aFast food as global metaphor : sociocultural perspectives on fast food globalization 1970s-2010s -- Of burgers and bees : corporate fast food in the Philippines, 1980s-2010s -- A tale of two local fast food scenes : corporate fast food in Dagupan City, Pangasinan and San Fernando City, La Union 1980s-2010s -- The young and the hungry : fast food and children 2000s-2010s -- Jollibesity! : intersections of fast food, health, nutrition, and obesity 2000s-2010s.
650	0	\|aFast food restaurants\|xSocial aspects\|zPhilippines.
650	0	\|aPhilippines\|xSocial conditions.
650	0	\|aGlobalization\|zPhilippines.
650	0	\|aDiet in disease\|zPhilippines.
941		\|o70149\|l654654

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Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

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Ty Matejowsky is associate professor in the Department of Anthropology at the University of Central Florida.

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