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Simple

MARC

008

041203s2004 ne a 000 0 eng d

001

243338

005		20071128092840.0
020		\|a9057680548 (pbk.) :\|cNT\|782
020		\|a9789057680540 (pbk.)
035		\|a57140310
035		\|a(OCoLC)57140310
040		\|aTWNTU\|cTWNTU\|dTWNTU
041	0	\|aeng\|ager\|afre\|aspa\|aita\|apor\|ajpn\|achi
050	4	\|aTS195.4\|bS64.2004
082	04	\|a688.8\|221
095		\|aNTTU\|bG\|cE035918\|d688.8\|eR776\|pBOOK\|fSYNSIA\|zBOOK\|m0\|xwith 1 disc D016174\|tDDC
095		\|aNTTU\|bG\|cD016174\|d688.8\|eR776\|pBOOK\|ldisc\|fSYNSIA\|zBOOK\|m0\|tDDC
100	1	\|aRoojen, Pepin van.
245	10	\|aSpecial packaging /\|c[text, Pepin van Roojen].
246	14	\|aStructural package designs 2
260		\|aAmsterdam :\|bPepin Press/Agile Rabbit Editions,\|cc2004.
300		\|a423 p. :\|bchiefly ill. ;\|c18 cm. +\|e1 CD-ROM (4 3/4 in.)
546		\|aEnglish, German, French, Spanish, Italian, Portuguese, Japanese and Chinese.
650	0	\|aPackaging\|xDesign.
650	0	\|aBoxes\|xDesign.
809		\|d688.8\|eR776\|tDDC\|pBOOK

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Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.

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