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Google analytics breakthrough : from zero to business impact

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582456

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DLC

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20180124090542.0

008		180118s2016 njua b 001 0 eng d
010		\|a2016461326
020		\|a9781119144014\|c$49.95\|q(hbk.) :
035		\|a(OCoLC)ocn958412079
040		\|aYDX\|beng\|cYDX\|dOCLCO\|dDLC
042		\|alccopycat
050	00	\|aTK5105.885.G66\|bA43 2016
082	04	\|a006.3\|223
095		\|aNLB\|bA9\|pBOOK\|d006.3\|eA397\|tDDC\|cE051807
100	1	\|aAlhlou, Feras.
245	10	\|aGoogle analytics breakthrough :\|bfrom zero to business impact /\|cFeras Alhlou, Shiraz Asif, and Eric Fettman.
260		\|aHoboken, NJ :\|bJohn Wiley & Sons,\|cc2016.
300		\|axxii, 596 p. :\|bcol. ill. ;\|c25 cm.
504		\|aIncludes bibliographical references and index.
505	0	\|aIntroduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
630	00	\|aGoogle Analytics.
700	1	\|aAsif, Shiraz.
700	1	\|aFettman, Eric.
941		\|o54867\|l582456

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Google Analytics Breakthrough will provide a complete, end-to-end learning experience for all aspects of Google Analytics, including implementation, configuration, and reporting, and will cover core competencies, hidden features, common gaps and pitfalls, and next-generation tracking and analysis strategies with Google Analytics and supporting tools. The breadth and detail of topics, the expert tips and perspectives, and the visual and action-oriented format will combine to make this book a unique and valuable resource for effective Google Analytics instrumentation and reporting.

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Google analytics breakthrough : from zero to business impact

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