＂Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics in the clothing business, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Sometimes they have succeeded, other times the senses have resisted control and defied the logic of markets. Drawing on history, anthropology, geography, and other fields, these essays comprise an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism＂--