Psychological Processes in Social Media: Why We Click examines both the positive and negative psychological aspects of social media usage. The book covers a broad range of topics, such as research methods, social influence, power and the use of social media in political movements, prosocial behavior, trolling and cyberbullying, friendship and romantic relationships, and much more. Emphasizing the marriage of theory and application throughout, the book offers an illuminating look at the psychological implications and processes surrounding the use of social media.Integrates research from psychology, communication and media studiesExplores emotional contagion, memes, aggression, identity and relationshipsIncludes sections on gender differences in social media usageIdentifies positive and negative psychological aspects of social media usage