This book explores the decline of rural and peripheral areas in Japan, which results from an aging population, outmigration of the younger generations, and the economic decline of the primary sector. Based on extensive original research, the book examines in detail the case of the Noto peninsula. Allowing the locals to tell their stories, describe their problems, and come up with possible solutions, the book demonstrates the serious impact of rural decline on their daily life and work and highlights the struggle to sustain rural living in the globalized age. It argues that some recent innovations in global media, economy, technology, and ideology offer scope for reversing the decline, as some central government initiatives do, but that these are not always noticed, appreciated, and made use of by local people. The book also discusses the nature of the links between the peripheries and the centres - regional, national, and global - and how these often take the form of internal colonialism.