In the 19th century, teacher training institutions were called "normal schools" because it was assumed there was only one way to teach--the "norm". Today there is no single style of teaching endorsed by everyone. The authors draw on their considerable experience of teacher training and research into classrooms to explore several dimensions of teaching. They show how teachers can improve their competence and meet their aspirations, both individually and with their colleagues. Effective Teaching will be very useful to trainee and experienced teachers, deans, teacher educators and assessors.